Reach, the marketing and talent agency has announced four exclusive signings including of one of Dubai’s original influencers, Mais Mustafa, Netflix star Chafic Yactine and Arab husband-and-wife duo Maram Al Dahabi and Nasoh Malas to its talent division.

With a dedicated following of over 330,000 on Instagram, Mais Mustafa has been a prominent figure in the region’s digital landscape since 2015. Celebrated for her authentic, relatable posts, she connects with audiences through travel- and family-focused content, always delivered with impeccable style. Originally hailing from Iraq, posting in both English and Arabic, Mais represents the evolution of the modern content creator, blending authenticity and reality with a hint of that Middle Eastern glamour.

Love Is Blind Habibi breakout star Chafic Yactine has also joined the Reach team. Chafic captured audiences across the region with his cheeky charisma on the hit Netflix show, quickly becoming one of the UAE’s most talked-about personalities. Although his search for love was ultimately unsuccessful, he has continued to make waves in the world of content creation and brand partnerships, bringing his trademark charm and personality to every project.

Finally, Reach is also thrilled to welcome Maram and Nasoh. Renowned for their aspirational images and relatable humour, Maram and Nasoh have built a loyal following of more than one million fans across social media.

Fashion, beauty, and lifestyle content creator Maram Al Dahabi captivates audiences with her impeccable style and colourful life, while Nasoh Malas, a well-known TV presenter on Blinx, brings his charismatic persona both on and off screen.

Ihab Ghazal, CEO and Founder of Reach, said, “Mais, Chafic, Maram and Nasoh each represent a different side of the region’s incredible creative talent, from Mais, one of the region’s original influencers with an established and trusted voice, to Chafic’s classic star factor and Maram and Nasoh, whose chemistry and creativity together are pure magic. Each of them brings something unique to the table and together they strengthen Reach’s growing community of standout creators. We’re excited to help them elevate their brands, explore new opportunities and continue shaping the future of content in the Middle East.”

All three new partnerships with Reach will see them continue to expand their personal brand, explore new collaborations on Reach’s stellar campaigns with the region’s top tier brands and evolve their digital presence to align with the ever-changing social media landscape.